Another example of internal brand messaging that ended up getting its shot at the big time. Originally crafted with entirely different footage, Calling All Creators began as an internal sell-in video that helped usher in the “Create The New” five year plan for all 60,000 employees at the brand.

When adidas decided it was the perfect way to introduce the world to its new plan, we took boatloads of raw footage gathered from across the globe and built an entirely new visual story. Curated and directed by me, including the VO session with A$AP Ferg.