Over the course of a year, I worked with Sockeye, adidas and their agency of record, TBWA, to help make lots and lots of internal films that ultimately informed the messaging, style and spirit of the brand’s new YOU GOT THIS campaign.

Using the bookends of one of the global films (and its ear worm track), the North America team asked us to create a film that gave big time love to women’s hoops and Hailey Van Lith during the most anticipated Women’s March Madness ever.

I was the creative lead on this film— taking it from concept, to production and all the way through post and delivery — all done in-house at Sockeye.