adidas
IMPOSSIBLE IS NOTHING

Working with the team at Sockeye here in Portland, I’ve done my fair share to help create and direct hundreds of internal brand communications videos for adidas. So what do you do when they ask for ideas on how reintroduce the world to its long forgotten brand attitude?

You strategize, conceptualize and direct a singular internal film (Beyoncé) that becomes the framework for an entire global campaign. And then you go on to creatively lead and direct over 20 more. While the Beyoncé film kicked off the campaign during the Oscars (it wasn’t just the Beehive that called it the best spot of the night), the full campaign went on to earn over 1 billion views and 18 million engagements. 

They tell me that’s not bad.