adidas Football US asked us to pour through drives of already shot content (no, we couldn’t use NFL footage) to create a fun, new look at Impossible Is Nothing — all through the lens of this one of a kind player.

I wrote, creative directed and directed this one. Spanning three weeks beginning to end, it required all that and then some to get it wrapped and ready for its primetime, playoff appearances on NBC Sunday Night Football and The NFL NETWORK.